helloMighty Multitasker Fluoride Toothpaste, 8-in-1 Toothpaste with Minty Flavor, Anticavity, Antigingivitis, Antisensitivity, Strengthens Enamel and Whitens, 2 Pack, 4.0 Oz Tubes

I got this because it's SLS-free (sodium lauryl sulfate) AND has fluoride. Most SLS-free toothpastes don't have fluoride. More on that later.It's nice and minty, feels like toothpaste (isn't chalky or pasty like baking soda), has very clear labeling, and the squeeze bottle works as it should. You'd be surprised at how many similar products miss many of those features.So for those reasons I'm giving this five stars because it meets all my needs without any of the problems I've had with Crest whitening or other big brand products. Does it whiten? I can't quite tell. But it cleans my teeth effectively and seems to last a long time. My only gripe is I wish it came in bigger/cost-effective tubes. But that's not a big deal.I'm including this next section in case anyone out there is going through what I went through.Now as for SLS: it's frequently used in toothpaste as a foaming agent. But it's also used in lotions and other topical applications, where it often causes skin irritation, especially for those with sensitive skin. Those things combined in your throat strip away protective mucosa which can lead to increased canker sores and other discomfort - but that wasn't the problem for me. At least, not the main problem.And just to be clear, I'm not bashing SLS. Some people aren't sensitive to it. I didn't think I was either. But here we are.In my case the extreme foaming caused me to gag severely and I developed a sensitivity to the point where I couldn't make it through brushing my teeth without almost vomiting. And I'm not talking about aggressively brushing my tongue or anything like that. My throat would close up and I would start getting esophageal spasms.At first I thought it was the mint, but I've had other mint products to no ill effect. So I thought maybe it was just the mint in that product. So I tried a different product but the same thing happened. Then I remembered hearing about SLS. So looked into it and the symptoms seemed possibly connected. I tried finding an SLS free toothpaste and lo and behold none of the issues happened. None of the gagging, none of the spasms, nothing. Unfortunately, that toothpaste (Tom's) didn't have fluoride, which I had somehow missed. But at the time, I couldn't find any toothpastes that were SLS-free and had fluoride. Except for this one. Things have probably changed since then (mid 2023) or maybe I just didn't look hard enough. But whatever the case this fits the bill, and for that I'm grateful.

Great toothpaste. Seems to work for me and my husband. Works well for sensitive teeth, not too harsh. The mint level is pretty good and doesn’t burn. Leaves my teeth and gums feeling clean and looking clean. Take care of your teeth with this 8 in 1!

5/5. Covers everything I want in one formula: cavity protection, gum care, enamel strength, whitening, and sensitivity relief. Mint flavor is refreshing but not overpowering. Great value with the 2-pack.

I have Burning Mouth Syndrome, and my previous holy grail toothpaste was discontinued. I picked this up because it does not contain SLS, and I have to say it works quite well (especially in comparison to other large name brands which practically had me doubled over in pain). I agree that the mint flavor is strong the first few times you use it, but most importantly the flavor does not strip your mouth. I tried a couple other Hello toothpastes, and I keep coming back to this one specifically—the others seem a bit more abrasive (but again, that’s me and my struggle, your experience could differ). I have a different toothpaste I use at night and during flares that’s fluoride free, but I truly appreciate that I can still use a fluoride-containing toothpaste such as this one without any problems.

Good toothpaste except it’s a little too strong for my lips, as I have to put lip balm on them after brushing.

This is the only toothpaste I've found that has the magic combo of stannous fluoride and no SLS. Sure enough, I haven't experienced any canker sores after switching, nor any staining or cavities.

I order this toothpaste often. It’s really great for my sensitive teeth and has a great flavor.

I like this toothpaste and have used it for a few years now. The flavor isn’t overwhelming, it doesn’t lather a ridiculous amount, and it leaves my mouth feeling fresh and clean. I love that they don’t test on animals and use more natural ingredients.However, I don’t know if something changed in the recipe, but my last two tubes have become a mess. I’ve always stored them standing on their lid with no issues. My last tube would seep into lid and it would be a gooey mess when I opened it. I’m onto my next one and it’s doing the same thing. Storing it on its side makes little difference. Maybe this is something others don’t mind, but I’m now searching for another toothpaste to try because it’s driving me nuts.